Vendor needs to provide web-based media monitoring and dissemination system.
- The Automated Notification Service will provide a platform where place Communication Strategy Marines can search for keywords pertaining to civilian media products.
- The resulting feedback will provide a baseline for research, analysis, and distribution of key mil, and civ interaction. Further, it will provide a platform to create, publish, schedule, and queue posts across social media platforms.
- Be a fully hosted web-based system.
- Be accessible via multiple browsers, including, but not limited to, Netscape Navigator, Firefox, Chrome, Safari, and Edge.
- Not be capable of downloading software to users' computers, including ActiveX controls.
- Be capable of converting data from an Open Database Connectivity compatible database.
- The vendor will provide access to the searchable database containing print, broadcast and web-based news products as they are released.
- Comply with applicable Section 508 standards.
- Provide platform access for 10 users.
- Provide access to journalism organizations' products in a timely fashion based on keywords provided place.
- Ability to create unlimited search agents across all media platforms.
- Send notifications to via e-mail to designated representatives when status updates are made available to tracked topics.
- Provide a unified inbox to manage messages, mentions, and comments from multiple social networks in one place.
- Provide advanced search capabilities to track keywords, hashtags, and brand mentions across social networks.
- Provides the ability to analyze social media posts, including items such as Facebook and Instagram stories and reels.
- Provides "optimal posting time" feature that analyses social media audience engagement patterns, content velocity, and other factors to detect the most active time for authentic engagement.
- Provides ability to thread Tweets.
- Provides ability to edit images (e.g., add filters, text, adjust and optimize images for each network with a built-in editor).
- Provided competitive analysis to benchmark and compare our social performance against competitors.
- Ability to schedule and publish content across multiple social networks with a user-friendly calendar interface on mobile and desktop platforms.
- Manage and organize social media contacts, track engagement history, and access conversation history.
- Ability to create and manage unlimited dashboards that tracks relevant data (e.g., potential reach, keywords, sentiment, etc.)
- Ability to provide content curation to discover, organize, and share relevant content with our audience.
- Provide for the ability to develop and save newsletter templates. The templates shall be capable of modification as needed.
- Provide for the ability to develop and save press release templates. The templates shall be capable of modification as needed
- Have the capability to restrict messages to particular devices, for example, to send only e-mail,
text, voice, or any combination necessary, as the situation warrants.
- Have the capability to build unlimited media contact lists. Contact details must include phone numbers, email
addresses, social media contacts (e.g., LinkedIn, Twitter, Facebook). Media contact lists must be
updated several times a year.
- Provide unlimited use of statistical analysis (graph and matrix tools) based on independent keyword analysis that is not contingent on existing searches.
- Provide real-time monitoring of mentions on TV and radio using keywords of interest. Clips must be able to be sent via e-mail or social media (similar or equivalent to TV Eyes).
- Can create in-depth analytical reports of media reach and ad value equivalency. Further, it must provide potential audience reach, potential unique visitors to websites, and social media performance.
- Provide translation of articles written in languages other than English.
- Assistance in generating Boolean search terms in English and other languages, including Spanish and Portuguese specifically.
- Have a mobile application that can be used on iOS and Android operating systems.
- Assign tasks, manage workflows, and collaborate with team members within the platform. Streamline content creation and approval processes with customizable workflows and permissions.
- Manage inbound and outbound engagement across unlimited social media channels, including Twitter, Facebook, Google+, LinkedIn, and Instagram.
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